SCC Auctions

Ride of a Lifetime - Dale Earnhardt Jr.

​This special auction begins ONLINE and will conclude LIVE at the Children's Champion Grand Marshal Banquet on Friday, June 23. 

Bid on the chance to ride with Dale Earnhardt Jr. during the 2017 Toyota/Save Mart 350 pre-race show ceremonies powered by Friedman’s Home Improvement at Sonoma Raceway on Sunday, June 25.  Winning bidder will ride in the back of a Toyota Tundra with Dale Jr. and make one parade lap around the Sonoma Valley road course immediately following driver introductions. Winner receives a Pre-Race Pass, which grants access to all pre-race festivities on the road course and driver introductions. Winner must be at least 18 years of age. Only one person may ride with Dale Jr. Package DOES NOT INCLUDE race tickets, which are required for track admission.

This online auction will close at 3:00 pm EST, Friday, June 23,  the highest online bidder at that time will be contacted directly, invited to attend the Grand Marshal Banquet, and have a chance to continue bidding during the LIVE auction, that evening at Cline Cellars, at approximately 8 pm PST.

Speedway Children’s Charities is proud to present the “Ride of a Lifetime” Charity Auction. The Sonoma chapter of Speedway Children’s Charities is dedicated to supporting the health and well-being of Sonoma County children in need.

Please Note:

This event can be physically demanding and fast paced. Please remember that the drivers are in their offices – this is their job! They are preparing to run a race and are graciously sharing their time. 
Speedway Children’s Charities cannot and does not guarantee any driver autograph. Due to NASCAR media contracts, you may have a reporter or television crew in the vehicle, as well. 
This auction is with Speedway Children's Charities through Sonoma Raceway. For more information on SCC please visit our website at


Auction Rules

1. Must be at least 18 years of age and able to enter into legally binding contract.
2. For Ride of a Lifetime, individuals riding in the parade lap must submit to criminal background check per NASCAR regulations.
3. Payment must be received within 24 hours of close of auction. You will be contacted by email after the auction ends.
4. Failure to check in by specified time on Sunday, June 25, may result in forfeiture of package. Winners will receive check-in time and information in an e-mail after the close of   the auction.
6. All bidders/winners must comply with Speedway Children’s Charities policies and procedures.
7. Auction begins at noon EST on June 14 and will close at 3:00 pm EST on Friday, June 23. The highest online bidder at that time will be contacted directly, invited to the Grand Marshal Banquet and have a change to continue bidding during the LIVE auction that evening at approximately 8 pm PST.

SCC reserves the right to remove or cancel any portion of the experience if, in SCC's discretion, the winning bidder and/or guest are acting in an inappropriate manner, including by way of illustration, not limitation, belligerent towards others, under the influence of alcohol or drugs, or in any other manner in which a reasonable person may fear for his/her safety, etc. Dress code is enforced for all experiences, no inappropriate, vulgar or revealing clothes are permitted
. Furthermore, the host of the experience reserves the right to remove any individuals from the experience if the winning bidder fails to follow their rules and guidelines for behavior during the experience.